After winning their sixth consecutive Serie A title, the club has entered a new chapter regarding their brand with the famous black and white stripes getting a fresh new look and a brand new club crest. 

A redesign for the club took place earlier in the season with the Italian powerhouse revealing a minimalistic badge to make the club a more global brand. Rebranding a historic crest like Juventus' was a brave move but with the game becoming more of a business, Juve have decided to move with the times and develop. This has been complemented with a simple but sleek home kit designed by Adidas inspired by classic Bianconeri shirts of the past. 

The distinctive new 'J' logo reflects a modern and forward thinking development of one of the world's most successful clubs. 


The kit sees a return of the black panel on the back of the shirt which will don the numbers of Juve's elite squad. A elegant collar has been used on this years shirt giving it a smart and classic look. 

The Old Lady has had a makeover regarding their club brand but their identity remains and they go back to their roots with this wonderful kit. 

Available now: http://a.did.as/60158luvJ