To launch its first ever global UEFA Champions League Trophy Tour, Heineken has marked the occasion with the creation of a hidden camera film guaranteed to resonate with every football fan. Heineken set up an imaginative hoax to find out exactly what football fans would do if they got closer to the Trophy than they’d ever imagined.

As anticipated, the prank, which was secretly filmed in a hotel with hidden cameras, delivered some amazing and unexpected outcomes. Heineken’s victims believed they were checking in as normal to the hotel but when they entered their room they were met by an unexpected guest – the real UEFA Champions League Trophy – and hidden cameras captured their reactions for the entire world to see.