By far and away the most innovative media campaign we’ve seen this year, these designs feature the unravelled threads of Grémio’s new shirt. 

Put together by Sao Paulo based designer Felipe Luchi for kit supplier Topper, the pictures depict the two most significant moments in the Porto Alegre club’s history; the 1983 double of a Copa Libertadores win over Peñarol and Intercontinental Cup victory against Hamburger SV.

(Spotted at Behance)