It's a few days old but the new Tumblr mini site by adidas is knocking out some good content.  Promising a unique experience for football fans during EURO2012, there has been some good mp3 content, nice images from the tournament and also mini galleries featuring Snoop Dogg and Pierluigi Collina among others. 

Looks good, keep checking adidasfootball.tumblr.com.