ADIDAS X IBWM ADIZERO F50'S - OH, YOU CAN DESIGN LEO MESSI'S BOOTS
In what is unquestionably a global first, fans of the best player in the world (he is, as well you know), Leo Messi, are being given the unique opportunity to design his next pair of adidas football boots. Boots that young Leo will wear on field during a fixture in December.
You can create a unique pair of adidas adizero f50s (just like ours, above) for Messi by visiting the new miadidas configurator at www.miadidas.com and submitting their designs. The miadidas configurator is a service allowing footballers to “Create Your Own” design and incorporate colour schemes and personal touches.
The new miadidas configurator also makes it easier than ever for consumers to share their designs on social media and all of the designs made for Messi will be showcased via local adidas Facebook pages throughout the world. Messi himself will then select his favourite design and they will be custom made for him to wear on the pitch in December. The winning boot design must reflect the unique nature of Messi, meaning everything from the colour of the famous adidas three-stripes to the choice of message around the ankle is customisable.
Speaking about the competition, Messi said: “In football you express yourself with your feet, which is why I like to feel like I have a connection to my adizero f50s. Knowing that your boots are unique makes you feel special and makes you play with more confidence. I’m excited to see the designs that my fans create for me on the miadidas configurator and I look forward to playing in them.”
The competition will launch on Leo’s official Facebook page where he has over 38M followers and is a precursor to a special miadidas “Next Gen Weekend”, which will involve nine top adidas players from clubs throughout Europe wearing uniquely designed miadidas boots on field in selected fixtures on the weekend of Saturday 3rd & Sunday 4th November.
Fans in the UK, Germany, Spain, France & Sweden can enter the Messi boot design competition by visiting miadidas.com. For further information please visit facebook.com/adidasfootball or @adidasfootball #miadidas on twitter to join the conversation.