Nike Football and Argentina’s Boca Juniors joined forces on Jan 11 to launch a limited-edition jersey that the team will wear at the football tournament this summer. The bright purple hue is generating buzz with its sharp departure from the team’s traditional blue and gold tones.
World renowned Argentinean artist Carlos Regazzoni drew inspiration from the new jersey to create a unique, 40-by-10-foot art installation in Buenos Aires that celebrates the passion and spirit of the Boca Juniors. The piece is made with 306 boxes containing the first jerseys, and it features an image of the iconic stadium La Bombonera.
"My goal was to reflect something iconic, an aerial view of La Bombonera stadium with its people," Regazzoni said. "I wanted to express the pride of the fans."