Nike’s latest version of the Mercurial boot for Cristiano Ronaldo is quite a break from the norm. Featuring a ‘supernova’ print, the new Mercurial IX CR7 Boot is accompanied by the 2013 CR7 Collection.
"We were watching a game, and after Cristiano scored yet another amazing free-kick the commentator posed the question 'Is Ronaldo from this planet?!'” remembers Denis Dekovic, Nike Footwear Design Director. “When we got back to the design studio we got to thinking about CR7’s style and how similar it was to the definition of a supernova - a celestial body that radiates energy - and that was it, we had our inspiration."
"The concept of a star that burns brighter than others reflects Cristiano's style, speed and the idea that as a player he plays without limits, much like the outer reaches of the galaxy. What Cristiano is able to achieve on the field is something that we felt was limitless. So we took that direction and focused on creating a highly luxurious finish fused with modern print and colour choices."