FIRST NEVER FOLLOWS BY GARETH BALE AND ADIDAS

Gareth Bale never stands down. #X16 Shop the Mercury Pack at http://adidas.com/football #FirstNeverFollows The adidas Football channel brings you the world of cutting edge football. Gain exclusive access to our players, go behind the scenes with our teams and be the first to see the latest innovations in football.

Gareth Bale is ready to inspire a nation as he enters one of the most crucial games in his career and Wales' history. Adidas have launched a 'First Never Follows' campaign focused on the driving force of Wales. 

The two time UEFA Champions League winner, Gareth Bale, is the latest player to feature in Adidas' campaign which has been launched ahead of Wales' crucial clash with England in the European Championships. 

The film is narrated by a young fan who describes how Bale's speed, power and swerve have shot him to football stardom with him becoming one of the most revered talents in world football. 

Within the film, you can see Bale wearing the X16+ PURECHAOS which are the boots he will be wearing as he takes to the pitch to help his team progress to the knockout stages.