Scott SalterComment

THE SWITCH BY NIKE

Scott SalterComment
THE SWITCH BY NIKE

Nike football have announced their brand new short film ‘The Switch’ ahead of tomorrow’s opening Euro 2016 game, which sees France host Romania.

The release follows the hugely successful ‘The Last Game’, which was released ahead of the 2014 World Cup held in Brazil.

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Nike’s posterboy Cristiano Ronaldo is the face of ‘The Switch’, the sports brand’s longest ever production at 5 minutes and 57 seconds. Also included are England stars Raheem Sterling, Joe Hart, Harry Kane, Chris Smalling, John Stones and Ross Barkley.

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The narrative of the film sees Cristiano Ronaldo and a young English ball boy (played by Gerson Correia Adua) swap bodies and talents after colliding during an England v Portugal match. The new Cristiano struggles to adapt to his new body, whilst the ball boy rises to fame with Ronaldo’s skills.

The climax sees the two collide once more in a clash during a tight rematch, with the pair returning to their original bodies and personas.

Shot by Straight Outta Compton’s Matthew Libatique and Directed by Ringan Ledwidge, who directed Nike’s 2015 ‘Winner Stays’ film, the film is a fitting tribute to the upcoming European Championships.

Nike Football are the official suppliers of national team kits for England and Portugal, both of whom wore their final, badged Euro 2016 kits for the first time in the video.