NIKE football has released the new third kit for the kings of Samba, Brazil. The kit coincides with a new campaign by the marketing agency Wieden + Kennedy São Paulo, which is designed to recognise the value of the DNA of Brazilian football.
Brasileiragem is the combination of two words that symbolize our game. BRAZIL, which translates what Brazilian football represents globally: five times world champions, some of the best players in history, the most respected National Team and the DNA of those born with the ball on their feet. And BOLEIRAGEM, which reinforces the most authentic identity in the country of football, manifested in the game on streets, ginga, marra and intrinsic to our unique way of playing.
In Bed With Maradona Editor-in-Chief