Luxury lifestyle brand BALR. have teamed up with Atletico Madrid striker Fernando Torres in their latest collection.
Founded in 2013, BALR. is a high-end lifestyle brand from the trio of Dutch professional footballers Gregory van der Wiel, Demy de Zeeuw and Eljero Elia.
Now Champions League and World Cup winner Fernando Torres has become the latest high-profile footballer to partner up with the brand.
A combination of endorsement from a host of professional footballers and the development of the slick, minimalist BALR. brand has transformed BALR. from an idea into a mainstay of the professional clothing scene.
The latest collection involves a range of sweaters, tees and hoodies, targeted at the modern professional.
Making the apparel of the pros accessible to the masses (at a price, admittedly), you'll be able to feel like Fernando Torres getting off the coach before the Champions League final when you step out your car outside the supermarket.
Given the growth trajectory of the already iconic brand, expect to see much more from the lads at BALR. in the near future.
You can shop the current range at www.balr.com