Brazilian brand marketing at its best here with the golden boy doing his thing for ice cream manufacturer Tablito (if you’re in the UK, think Walls).
The ad's, featuring Neymar in a number of different disguises, were made to promote various flavours of Tablito’s products. The notable difference this time was that this was a set of promo's aimed primarily for online consumption via a YouTube channel rather than TV.
They look great, and the team behind the video's (Creative Director Rodolfo Barreto and Art Directors Daniel Schiavon, Carlos Pimenta, Leandro Bordoni) have done a wonderful job……but we do wonder about all of the promotional work Neymar is tied up with. We’ll go in to more detail on that when The 100 begins in just over four weeks.
In the meantime, enjoy the shots, and be sure to visit the kibon Tablito YouTube channel to see the ad's in full…don't forget to pull the lever!