IBWM StaffComment


IBWM StaffComment

While it certainly hasn’t been a vintage year on the pitch for Internazionale, 2011-12 has been a sure fire winner in terms of design.

The 'Ci Vediamo a Sansiro' (We'll see you at San Siro) poster campaign has been running since the beginning of the current season.  Using black and white or duotoned shots of players with a diagonal blue and black band and strong type to create something of a retro feel, the posters have been run in a bid to attract fans back to matches (the Italian league has been suffering from falling attendances).

In addition to the posters, Leftloft (which has studios in Milan and New York) also designed the Inter shop in Milan.

The posters can be downloaded from the Inter website.  You know you want to.

(Spotted at Creative Review, thanks to It’s Nice That for the heads up)