IBWM StaffComment


IBWM StaffComment

With the opening match just days away now, UK based lottery provider Lotto has unveiled a footballing homage to celebrate the start of England’s campaign in Europe.

A bespoke sculpture, which features four of England’s most talented and iconic players from the last 25 years as voted for by 2000 British adults, was overseen by artist Aden Hynes and took a team of four six weeks to make.

The sculpture was specially commissioned as part of Lotto’s ‘What Would You Do?’ campaign which found that 84% of the nation would indulge their hobbies if they won the lottery, with sport (32%) and gardening (24%) topping the list of passions we would like to indulge in . Lotto asked 2,000 sports fans to nominate the English players who had contributed most to the national team over the last 25 years. The results informed the faces featured on the unique artwork!

Built from Fibreglass and concrete in the style of the world famous Mount Rushmore, the work (dubbed ‘Mount Rush-Score’) weighs in at 60kg and is 1.5m wide and 1m high. It features David Beckham, Wayne Rooney, Paul Gascoigne (with specially built tear-duct water feature) and the talismanic Stuart Pearce.

The scary thing is that some people will actually want one of these....