adidas this weekend launched a new campaign in Madrid together with Mesut Özil in order to welcome the German international to the adidas stable. The campaign entitled "Welcoming Mesut to the family" shows the international player in a commercial with football greats such as Bastian Schweinsteiger, Kaka, Philipp Lahm, Manuel Neuer, Zinedine Zidane, Thomas Müller and Marcelo – all of them adidas players.
The campaign, which was developed by the Berlin-based advertising agency dieckertschmidt for digital media sees numerous adidas athletes add the slogan "Mesut is my brother" to their Facebook profiles.
Özil said: "I am proud to be part of the adidas family and I immediately felt at ease in my talks with adidas managers. adidas is the number one brand and has a unique history in football. I already wear adidas jerseys when playing for the German national team and for Real Madrid – so this partnership really cements our relationship."