"The World Cup comes around but once every four years, and with it comes the official poster. Some of these are as iconic as a Gordon Banks save or Cruyff turn, others as forgettable as a goalless draw between Bolivia and South Korea. While recent editions have become increasingly corporate, taken as a whole they are a delightful slither of global graphic design history over the last 84 years. With the twentieth edition of the competition just around the corner, I recently embarked on my own World Cup poster project, re-imagining each tournament poster and hopefully improving on some of the originals...." James Campbell Taylor for Pennarello.
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