On the back of the previous First Never Follows film campaign by adidas, Zinedine Zidane takes the role of protagonist in this latest installment.
Capable of awarding "Firsts" to players who perform outstanding pieces of skill during Euro 2016, Zidane is the one this time talked about with gusto by a couple of young football mad lads. He awards achievements to Manuel Neuer and Gareth Bale in this short, but there will surely be more awarded as the tournament progresses.
adidas say that, as one of the most decorated footballers in the world, he will have final say on who will be awarded Firsts as the campaign continues. These Firsts will come in the form of players receiving special mention on the brand's social media channels.
Watch it here and check out the adidas Mercury boot pack too.