Luke TaylorComment

GLITCH BY ADIDAS

Luke TaylorComment
GLITCH BY ADIDAS

A group of young footballers have recently revealed the new revolutionising innovation from Adidas; the GLITCH. 

The new release is a two-part interchangeable boot made up of an outer skin and inner skin. Adidas are initially releasing six outerskins (four firm ground and two soft ground) and four inner soles with a plan to release new ones weekly with input from the GLITCH community. 

30 young footballers have been testing the new GLITCH boots throughout 2016 and these have been top secret testing. These 30 players live and breathe the city of London which has, alongside the rest of England, been chosen for the first launch of GLITCH. 

For the launch, the 30 players will increase to 250 and will be joined by professional players such as Chelsea's Ruben Loftus Cheek. The boots will be released on the Adidas app with a closed loop infrastructure and only through the GLITCH community can other consumers gain codes which gain access to purchase these boots. 

The imagery above has been provided by the Soho Warriors and they can be followed here: https://twitter.com/theSWFC

GLITCH will be available through the official GLITCH app with a starter pack being released first and will be priced at £249.99.