IBWM StaffComment


IBWM StaffComment

2012 marks forty years since Germany’s first UEFA European Championship victory and, to commemorate, official kit supplier adidas has produced two very special shirts ahead of the Euros to celebrate this proud achievement.

Today, the German national team & adidas launched their new away kit linking back to a bygone era and echoing the traditional kit design first made popular by Gerd Müller, Franz Beckenbauer & Berti Vogts.  The early 70s were a particularly successful time for German international football where, similar to today’s Spanish team, Germany won both the UEFA European Championships and FIFA World Cup within a two year period (1972 & 1974 respectively).

The shirt’s retro crest features the iconic German ‘Eagle’ badge and the neckline is inscribed with a stirring quotation: “1972 – The beginning of a success story; 2012 – A new chapter is waiting to be written.”

The shirt will be used during this summer’s European Championships and debuts on pitch when Germany meet France on friendly duty in Bremen later this month.

The second ‘Euro Inspired’ shirt is a retro jersey based on the iconic kit design from the 1972 Championships and released to commemorate 40 years since their famous Euro victory. The adidas Originals E12 Long-Sleeve Tee DFB long-sleeve tee shirt features the same retro crest as the new away kit in addition to the iconic adidas ‘Trefoil’ logo on the right. This fashion piece is sure to dress the terraces of Lemberg & Kharkiv during Germany’s scheduled matches this summer.

The new adidas Germany away kit is available in adidas Performance Stores, associated stockists and www.adidas.com from 24th February. The adidas Originals retro jersey is also available to order from 1st April.

For further information on adidas products and services visit www.adidas.com/football